# Marsell

> How to use Marsell, the AI that creates, markets and sells for your business: setup, projects, approvals, Create, Market, Sell, plans and tokens, and the MCP server.

> ## Agent Instructions
> Marsell's MCP server is at https://getmarsell.com/mcp: agents connect with a key the owner makes in the app (a project's Agents page, Your own AI). See /developers/mcp for its tools. There is no public REST API yet; don't suggest REST endpoints.
> The search MCP server at https://docs.getmarsell.com/mcp only searches these docs. It can't read or change anyone's Marsell projects.
> Each business is a project with seven places: Home, Create, Market, Sell, People, Agents and Brand. 'Marsell plan' means the subscription (Solo, Core, Growth, Network); 'the plan' or 'the week' means the work Marsell has planned.
> Tokens are Marsell's unit for AI and media work, granted monthly by the Marsell plan. They are not model tokens.

- [What is Marsell?](https://docs.getmarsell.com/index.md): Marsell is an AI that markets and sells for your business: it creates the work, markets it and sells it. What it does, what it needs from you, and where to start.
- [Quickstart](https://docs.getmarsell.com/quickstart.md): From a link to Marsell's first week: paste your link for a free first look, pick a plan, let Marsell read your business, check what it learned, start it, approve.
- [Set up a project](https://docs.getmarsell.com/setup.md): How Marsell learns a business: the free first look at your link, the sketch of a first week, the careful read, and how you check and correct what it learned.
- [How Marsell works](https://docs.getmarsell.com/how-it-works.md): The loop Marsell runs for each project: learn the business, plan the week, make the work, put it out within your approvals, measure, and plan again. Who decides what.
- [Find your way around](https://docs.getmarsell.com/workspace.md): The top bar, the seven places of a project (Home, Create, Market, Sell, People, Agents and Brand) and the chat: where each thing lives, and which page of these docs covers it.
- [Projects](https://docs.getmarsell.com/projects.md): One Marsell account runs several projects, each a business with its own Home, brand and work. How to add one, switch between them, and how projects share your plan.
- [Chat with Marsell](https://docs.getmarsell.com/chat.md): Ask Marsell about the plan and results, or tell it what to change: how to open the chat, what it can change, how it shows its work, and what it costs.
- [Home](https://docs.getmarsell.com/home/index.md): Home is where each day starts: starting Marsell, its line on where things stand, this week's work, what moved, the next seven days, the road, what needs you and everything Marsell did.
- [What needs you](https://docs.getmarsell.com/home/approvals.md): The decisions that wait for your yes: where they appear, what each card asks, how to approve, change or skip, and how to let a kind of work run on its own within limits.
- [Results and learning](https://docs.getmarsell.com/home/results.md): What Marsell measures, where the numbers show, how tests decide, and how what it learns shapes the next plan. A number it can't see is shown as not counted, never as zero.
- [Create](https://docs.getmarsell.com/create/index.md): Create holds everything Marsell makes for a project, in your look: pictures, films, pages and your show. Ask for more with the make bar, keep what's good, and it goes where it was planned.
- [Pictures](https://docs.getmarsell.com/create/pictures.md): Make pictures in your look from a line or a product, plan the week's pictures, keep the good ones, and read or change the look every picture is made in. What pictures cost.
- [Films](https://docs.getmarsell.com/create/films.md): How Marsell makes a film: pick the kind, read the script first, step through the voices and the plan, direct the shots and lines, decide on the check's notes, and finish in HD or 2K.
- [Shows: a channel of your own](https://docs.getmarsell.com/create/shows.md): Give a project a show: a channel with its own characters, voices, material, look and kinds of video. Marsell makes every episode, and you read each script first.
- [Market](https://docs.getmarsell.com/market/index.md): Market is where Marsell gets a project seen: the accounts it posts to, the next two weeks, where your buyers are, conversations to join, rivals, AI answers, ads, and every channel.
- [Connect your accounts](https://docs.getmarsell.com/market/accounts.md): Which accounts Marsell posts from, how to connect one, what your plan includes, how to check, stop or resume posting, and what Marsell's own accounts do.
- [Posting and the calendar](https://docs.getmarsell.com/market/calendar.md): How Marsell writes and schedules posts: the next two weeks, approving posts, your posting rules, the limits it keeps on each platform, replies, and what posting costs.
- [Buyers and conversations](https://docs.getmarsell.com/market/conversations.md): How Marsell finds the communities your buyers gather in, reads their rules, and finds people asking for what you make, with a reply drafted in your voice for you to post.
- [Rivals](https://docs.getmarsell.com/market/rivals.md): Who you're up against: the businesses your buyers compare you with, what they charge, which ones Marsell studies, and how to add or remove one.
- [Search and AI answers](https://docs.getmarsell.com/market/search.md): How Marsell helps people find you in search and in AI answers: tracking whether ChatGPT and others cite you, answer pages for the questions buyers ask, and directory listings.
- [Ads](https://docs.getmarsell.com/market/ads.md): How Marsell runs two-ad tests on Facebook and Instagram or Google Search from your own ad account: what you need, the budget you approve, results, the winner, and who pays.
- [Sell](https://docs.getmarsell.com/sell/index.md): Sell turns attention into sales: what you've made, your pages, the road from a first visit to a second order, emails and replies, and what's in the way on your own site.
- [Landing pages and your website](https://docs.getmarsell.com/sell/pages.md): Marsell builds and hosts a page for each offer, and a website if you have none. Where they live, how you publish, pause and retire them, and how Marsell measures and tests them.
- [Emails and replies](https://docs.getmarsell.com/sell/emails.md): The emails Marsell writes for you: follow-ups to people who sign up, first emails to prospects, replies and messages. What you approve, what you send yourself, and the rules every message keeps.
- [People](https://docs.getmarsell.com/people.md): People is the project's address book: everyone it talks to, from buyers and people who asked to creators and press, with where each stands and every touch.
- [Agents](https://docs.getmarsell.com/agents.md): Who works on a project: Marsell's agents and the job each one does, the switch that sets how much each does on its own, the accounts they work through, and your own AI.
- [Brand](https://docs.getmarsell.com/brand/index.md): Brand is what Marsell knows about a project: your look, your voice, the facts every plan reads, the rules it keeps, your accounts and team, and the history of every change.
- [Files and imports](https://docs.getmarsell.com/brand/files.md): Add your logos, pictures and fonts, bring your brand in from a site, or hand Marsell your documents. What each file is for, the types and sizes it takes, and what it costs.
- [Marsell plans and tokens](https://docs.getmarsell.com/account/plans-and-tokens.md): The four Marsell plans with their prices, monthly tokens and projects, what tokens pay for, token packs, auto top-up, and what happens when tokens run low.
- [Billing](https://docs.getmarsell.com/account/billing.md): How paying for Marsell works: Stripe checkout, monthly or yearly, the launch price, changing plan, invoices and your card, cancelling, and failed payments.
- [Team](https://docs.getmarsell.com/account/team.md): How organisations work in Marsell, the three roles, the seats each plan includes, and how to invite, change or remove someone.
- [Data and security](https://docs.getmarsell.com/account/data-and-security.md): What Marsell stores about your business, how it's protected, who can see it, how AI providers are used, and how to delete data or report a security issue.
- [Frequently asked questions](https://docs.getmarsell.com/account/faq.md): Short answers about getting in, projects, approvals, accounts, tokens and billing, your content and data, and the MCP server, with links to the full pages.
- [Build with Marsell](https://docs.getmarsell.com/developers/index.md): Connect your own AI to Marsell through its MCP server, and use these docs from your AI tools.
- [Marsell API](https://docs.getmarsell.com/developers/api.md): The Marsell API isn't available yet. This page will hold its reference when it opens.
- [Marsell MCP server](https://docs.getmarsell.com/developers/mcp.md): Connect Claude Code, Codex or any MCP client to your Marsell projects with an agent key: what it reads, what it can do, and how to set it up.
- [Use these docs with AI](https://docs.getmarsell.com/developers/ai-tools.md): Read these docs as Markdown, point an AI tool at llms.txt, or connect the docs' search MCP server to Claude, ChatGPT, Cursor or VS Code.


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